How to Market Existing Contact Lists

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As we have seen in previous posts. it's essential that you've ensured that all new prospects who have responded positively to your marketing offer receive the proper follow-up communications. This is when you should start thinking about sending traffic to your landing page . email marketing.database First, think of ways to notify existing contacts about the new marketing offer you've just launched, or how to market to existing contact lists. In principle, your email database should be the most powerful contact database at your disposal (social followers represent another growing database). So, how do you make this announcement to your email lists ? I told you, don't rush to buy email lists .

Send Dedicated Email You can for example. notify a list about a new ebook you are launching, or invite them to participate in an upcoming event. Dedicated Netherlands Phone Number Emails will help you set the context and introduce the call to action. Don't use dedicated emails to reach your entire email database. Preferably, they should be directed to a list that suits this offer. Of course, there are cases where it makes sense to email the entire database, specific email marketing campaigns like a new brand launch or a general event, but in most cases, you're likely to want to use and abuse the segmentation based on buyer character . Tips for Sending Emails Dedicated email sends are generally easy to set up and measure.



In principle they will not be as complex as a newsletter for example. Still, there are some best practices you should keep in mind when creating your email: Highlight a Call-to-Action Dedicated submissions should focus on driving results towards a call to action - CTA. As described by MarketingSherpa in a successful case of a Kodak list growth tactic, "Calls to action were not placed at the end of a newsletter or at the end of any other message. They were the focus of a dedicated email, that gave them much more impact". Action_on_Email Customize the Emails Show your prospects that you know them. Personalized emails not only increase open and click-through rates, but also demonstrate a deeper relationship with your audience.